Strategic Innovation & Marketing ACCELERATORS
Brand power makes you stand out and gets audiences to respond.
Apple's "Think Different – Here's to the crazy ones" campaign didn't advertise a product. It showed what kind of company Apple was by celebrating the people who "change things" and "push the human race forward". It created an emotional connection with the audience. The same type of connection you need to make.
Studies show that stories raise oxytocin levels in the brain - the chemical that makes us feel empathy. WildeSpark creates unique brand stories and experiences that connect with people – motivating them to listen, to engage, to buy.
Our brand building approach starts with our "power model": principles, purpose, people, personal, perceptions and product, and incorporates five branding disciplines:
This approach generates the strongest audience response, telling the world about your product or service in a way that prompts them to take action.
Leveraging our systematic thinking and ideation tools, we create compelling brand innovation solutions designed to work in harmony with each other and connect to your target audience on an emotional level.
Brand & Image Innovation – Transforms how valuable an audience views your brand through design, positioning and creative messaging. One approach is to create powerful interactive experiences with Augmented Reality and 3D Cinemation Videos. This allows for higher prices and profit margins.
Promotion & Campaign Innovation – Transforms how your creative message is delivered, building trust and credibility by leveraging micro-influencers, creating micro-moments, along with traditional and digital marketing strategies. We also provide account-based marketing micro-targeting campaign strategies.
Package Design Innovation – Transforms how products and services are packaged to create customer value while achieving full revenue potential. It's the art of combining the right features for the right need at the right price.
Contact us today and let us begin working collaboratively to drive up your brand visibility and marketing effectiveness.
Our portfolio includes work for a wide variety of clients - from brand icons, campaigns, web development and videos - we amplify customer awareness.
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