Strategic Innovation & Marketing ACCELERATORS
Brand power makes you stand out and gets audiences to respond.
Apple's "Think Different – Here's to the crazy ones" campaign didn't advertise a product. It showed what kind of company Apple was by celebrating the people who "change things" and "push the human race forward". It created an emotional connection with the audience. The same type of connection you need to make.
80% of buying decisions are emotional. Effective marketing is about building a strong emotional story around your brand since stories affect people more deeply than facts alone. Studies show they raise oxytocin levels in the brain. - the chemical that makes us feel empathy. WildeSpark creates unique brand stories and experiences that connect with people – motivating them to listen, to engage, to buy.
Our brand building approach starts with our "power model": principles, purpose, people, personal, perceptions and product and incorporates five branding disciplines:
This approach generates the strongest audience response, telling the world about your product or service in a way that prompts them to take action.
Once we set your brand and creative strategies WildeSpark turns concepts into revenue producing marketing tools. We have a full suite of services to share that message with the world:
Contact us today and let us begin working collaboratively with your team to determine the most effective messaging and marketing for your product and service.
See samples of our work.
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