Strategic Innovation & Marketing ACCELERATORS
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Brand power makes you stand out and gets audiences to respond.
Apple developed some of the most innovative products in history, but the way Apple markets is also innovative. Their "Think Different – Here's to the crazy ones" campaign didn't even advertise a product, it showed what kind of company Apple is by celebrating the people they admired - the people who "change things" and "push the human race forward". It highlighted the values that were most important to the company. Does your marketing do that?
Only 25% of your success is in how well you make your product or service, 75% depends on how well you tell others about it - how well you build an emotional connection. Effective, modern marketing isn't about yelling, it's about building a strong story people can connect to, empathize with, and that differentiates you.
According to a 2010 study by Professor Paul Zak at Claremont Graduate University, stories affect people more deeply than facts alone. Effective stories lead to better understanding, cooperation and motivation because listening to a story raises oxytocin levels in the brain. - the chemical that makes us feel empathy. WildeSpark creates unique brand stories and experiences that connect with people – motivating them to listen, to engage, to buy.
To accelerate marketing results, we develop a compelling creative and marketing strategy that gives your brand personality and charisma that turns followers into fans and clearly sets you apart from your competition. Our brand building approach starts with our "power model": principles, purpose, people, personal, perceptions and product and incorporates five branding disciplines:
This approach generates the strongest audience response, telling the world about your product or service in a way that prompts them to take action.
Once we set your brand and creative strategies WildeSpark turns concepts into revenue producing marketing tools. We have a full suite of services to share that message with the world:
Contact us today and let us begin working collaboratively with your team to determine the most effective messaging and marketing for your product and service.
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