Strategic Innovation & Marketing ACCELERATORS

Case Study: VIVA Creative Studio

Case Study: VIVA Creative Studio

CLIENT: VIVA Creative Studio | FACILITATOR: Thinkergy - Dr. Detlef Reis

What's going on when "creative awesomeness" meets "know how to wow"? 

On April 26, 2019, Thinkergy enlightened VIVA Creative Studio on the features and applications of our cognitive profiling tool TIPS in "The TIPS Innovation Profiling Workshop". As VIVA is already a bold creative agency full of creativity, the training focused more on the many business applications of TIPS (and not so much on its innovation applications). 

We talked about how to better manage people in line with their preferred cognitive styles, how to resolve conflict at work, and how to empathize with people from a different TIPS home base (theories, ideas, people, systems), among others.

The training was part of a TIPS Talent Alignment & Acquisition Project that followed three objectives: 

  1. To inform VIVA about what talents it already has on board
  2. To map out and analyze the talent mix in the entire agencies and key work teams
  3. To make recommendations on how to realign internal talents, as well as close crucial delivery gaps through a TIPS-informed acquisition of fresh talents.

Want to know how TIPS can benefit your team? Contact us to learn more about TIPS workshops.

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