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Creativity in the Year of the Dog

Creativity in the Year of the Dog

Kung Hai Fat Choy, Happy Chinese New Year! Tomorrow marks the start of the Year of the Dog, or to be more precise, the Brown Earth Dog. The dog was the first species that humans domesticated, and thanks to this long bond with humans. dogs are uniquely accustomed to our behaviors. What creative inspirations can we obtain from “man’s best friend” to help us flourish in the coming 12 months?

Being of value

Compared to other animals, dogs have developed a strong influence on human society because of both their practical usefulness and the emotional companionship they offer. Dogs serve a wide range of practical roles: hunting, herding, guarding and protection, pulling loads, assisting the police and military, rescuing people in emergencies, aiding the disabled individuals and in other therapeutic roles.

Moreover, dogs are loyal companions who can light up the day with their playful enthusiasm, sincere affection and emotional sensitivity towards their two-legged friends. As the humorist Josh Billings noted: “A dog is the only thing on earth that loves you more than he loves himself.”

Creative inspirations

Wouldn’t you enjoy doing business with someone who is helpful and at the same time fun to be with? So, ask yourself: How close are we with our customers? How intimately do we know their true wants and needs? How can we become more useful for our core customers? What other roles may we perform for them to make ourselves more useful? How can we design better emotional experiences for the users of our products and services? How can we better satisfy both the functional and emotional wants and needs of our customers?

“Breeding out” meaningful new ideas

Humans have selected certain dogs to breed with each other, due to particular physical and behavioral characteristics that support desired functional roles. This selective breeding has led to the hundreds of modern breeds that are classified into certain dog types (such as companion dogs, guard dogs, or herding dogs). These types vary greatly in size, character and behavior and functional roles — from the tiny Chihuahua to the tall Great Dane, or from the stubbornly-dopey Bulldog to the energetically intelligent Border Collie. By the way, did you know that most dog breeds are only a few hundred years old?

Creative inspiration

The breeding process is similar to the approach taken by a classic creativity technique, Morphological Matrix. So in the Year of the Dog, how can you engage in morphological thinking? First, create a matrix listing all the morphologies covered by your value offerings. Such categories might be: product features (functional and emotional benefits), service types, customers types, related promotional activities, etc.). Then, list elements under each category (B2B, B2C, NGOs in the customer category, for example), and add as many new elements as possible into each (don’t forget that we’re in the digital age). Finally, ask yourself: How to create meaningful new product and service “breeds” by connecting certain desired features and elements?

Being a smart dog

Are dogs intelligent creatures? If you’ve ever owned a dog, you’re likely to nod affirmatively. While breeds vary in intelligence, dogs can perceive information, retain this as knowledge, and later apply it to solve certain problems. They can also learn to respond to different body postures and voice commands. But how do dogs fare when compared to other canines?

Although dogs and wolves share a lineage, there are noticeable differences between the two species. Free-roaming wolves have longer teeth, bigger skulls and also bigger brains than their domesticated fellow canines. Moreover, experiments have shown that Australian dingos outperform domestic modern dogs in non-social problem-solving.

Likewise, researchers have found that when presented with an unsolvable variation of an original problem solving task, socialized wolves tried to find a solution themselves, while dogs looked to a human for help. Domestic dogs seem to have “outsourced” more advanced problem-solving to humans, which is convenient but makes them highly dependent.

Creative inspiration

Many multinational and large corporations today outsource internal competencies and certain functional roles to outside suppliers. While outsourcing has reduced headcount and —to some extent— overhead costs, it has also led to an organizational brain drain. The situation is comparable to a dog turning to humans to “do the thinking for us”, “solve our problems on our behalf” and “tell us what to do”. But just as a dog is dependent on the smarts of others, so do companies depend on the intelligence of their outsourcing partner. So, ask yourself: “What problem areas and functional roles are so important for our business that we should “insource” the ability again? What topics do we want to resolve by ourselves to control our fate?”

Staying healthy

Dogs are often plagued by parasites such as fleas, ticks, mites, and worms. Parasites live in or on another organism and obtain nutrients at the host’s expense. While they typically don’t cause severe harm, they steadily impair health, energy and performance levels.

Creative inspiration

Just as you want to keep your dog parasite-free, you may use the Year of the Dog to rid your business of parasitic elements. Ask yourself: Who has benefited from us and derived monetary nutrients at our expense without returning an adequate benefit? Such freeloaders may be suppliers and service providers, advisors and lobbyists, and maybe even certain managers and staff. Investigate how much benefit each derived from you, and what you really got in return. If you notice a gross mismatch, clean out the parasite.

Rewarding loyalty

Chinese astrology tends to ascribe characteristics and behaviors observed in an animal of the Chinese Zodiac to sum-up personality traits of people born in the corresponding year. People born in the Year of the Dog are said to be loyal and honest, amiable and kind, responsible and prudent, lively and courageous. Due to having a strong sense of loyalty and sincerity, dogs will do everything for a person —or business— who cares for them.

Creative inspiration

Who are key members of your company or team who have loyally and responsibly worked for you for a long time, and contributed to the success of your business? Who are your long-term customers who loyally continue buying from you? Who are other loyalists who have served your cause as loyal suppliers, advisors, advocates, opportunists and cheerleaders? In the Year of the Dog, think about ways to say “Thank you” to these loyal, dependable and sensible companions.

Learning from Abraham Lincoln’s dog

Let’s end with a little riddle relating to dogs. Here’s a question of the famous US president Abraham Lincoln: “How many legs does a dog have if you call his tail a leg?” Think about this question for a moment, then settle on a number.

Got it? Say it out loud. Now here is “Honest” Abe’s answer: “Four. Calling a tail a leg doesn’t make it a leg.”

Creative inspiration

Nowadays, people are very quick at attaching labels to people or things (this even happened before Donald Trump popularized “fake news”). But notice that, for example, calling something going on that affects your business a problem doesn’t mean that it’s really a problem, or that it is the real problem your business faces. So in the Year of the Dog, ponder these questions: What things are we labeling or framing in ways that prevent us from noticing what’s really going on? What uncomfortable realities do we shy away from —or label as “fake news”— so that we can continue staying in our comfort zone? What are the real problems we’re facing and should tackle in the next 12 months? And aren’t these real problems rather opportunities to make a giant leap into a better future?

Are you ready to get creative in the Year of the Dog? Why don’t you enroll your team in of our Thinkergy training courses?

© Dr. Detlef Reis 2018. 

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water that the IP ranking can't tolerate or even endure, there may likewise be actually a concern.

Mon, March 23, 2020 @ 11:35 AM

95. wrote:
Should you be looking for headphones today, you will definitely discover a sizable wide array of
earphones that combine sophisticated technical advancement.
Today you can easily acquire headphones that essentially remove white
noise, straight up to the quite small in-ear earphones.
Permit's look at a few of the various forms of headphone items that you can get to match your private listening choices.

Mon, March 23, 2020 @ 11:38 AM

96. wrote:
Nowadays, our company can easily access the internet
anywhere and just about, almost everywhere when there
is a WiFi signal for our company to openly accessibility.
Plus, with the most up to date software application our company possess, hooking up to a Wi-fi can be performed with the following basic actions.

Mon, March 23, 2020 @ 11:44 AM

97. wrote:
When a personal computer is to be located greater than 300 feet coming from the closest Ethernet access point, an unit called a
convict will certainly need to become used to maintain a signal that
is actually strong good enough to make it possible for system interactions.

Mon, March 23, 2020 @ 11:52 AM

98. wrote:
Arrow Wi-Fi can easily help you to get better Wi-Fi functionality by concentrating your
wireless gain access to aspect's signal on a specific site.
Nevertheless, the outcome from an arrow aerial undergoes the very same performance-limiting elements as any other
type of Wi-Fi, including interference as well as inadequate system style.
Knowing how to get around these elements will enable you to create networks that conduct better at
lengthy range.

Tue, March 24, 2020 @ 5:17 AM

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Tue, March 24, 2020 @ 12:15 PM

102. wrote:
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I'm using the same blog platform as yours and I'm having difficulty finding one?
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Tue, March 24, 2020 @ 10:22 PM

103. wrote:
For picking dietary health supplements including fish oil capsules or omega-3 fatty acid supplements,
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Wed, March 25, 2020 @ 6:03 AM

104. wrote:
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Wed, March 25, 2020 @ 6:10 AM

105. wrote:
For choosing dietary health and wellness supplements including fish oil pills or even omega-3 fatty acid supplements, you must search for products that
are actually licensed certainly not to possess mercury in all of
them. Various other materials that can have an effect on exactly how safe a supplement is as well as how your body reacts to it feature dairy products, corn, and wheat or grain products
in the filler active ingredients. Hatreds these are relatively usual.

Wed, March 25, 2020 @ 6:16 AM

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Sat, March 28, 2020 @ 1:34 AM

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Sat, March 28, 2020 @ 1:48 AM

108. wrote:
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Sat, March 28, 2020 @ 1:58 AM

109. wrote:
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transform and also lots (ETL), which is typically
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Sat, March 28, 2020 @ 5:58 AM

110. wrote:
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details.

Sun, March 29, 2020 @ 3:44 AM

111. wrote:
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As a general technique, you ought to invest a number of
your money in short phrase investments, medium-term assets and
also long-term financial investments.

Sun, March 29, 2020 @ 4:11 AM

112. wrote:
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media internet sites such as Facebook, MySpace and Friendster.
Whether you're seeking ex-coworkers or individuals in a specific field, task details social networking sites sites including LinkedIn might be extra helpful given that they focus on professionals.

Sun, March 29, 2020 @ 4:13 AM

113. wrote:
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Sun, March 29, 2020 @ 4:25 AM

114. wrote:
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Mon, March 30, 2020 @ 11:26 PM

115. wrote:
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Wed, April 1, 2020 @ 2:27 PM

116. wrote:
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Wed, April 1, 2020 @ 2:44 PM

117. wrote:
In the summertime, we need to be quite careful
to avoid bug bites and mosquito-borne health conditions including the West Nile Infection, malaria, yellow high temperature, and also dengue fever.

Insects begin to seem and hatch for food when temperatures start rising
around spring and summer. Women insects have to live on blood stream to make it through
as well as to build eggs, while non-biting male mosquitoes prefer honey as well as plant juices.

Wed, April 1, 2020 @ 2:52 PM

118. wrote:
There can be no question that multi-player games have extremely influenced the pc gaming neighborhood.
The concern is actually whether these results have declared for the gaming neighborhood or even whether they have impacted the community negatively.
In each fact, the multiplayer video games are like sharp
sabers. There are actually great as well as bad points that have happened to the video
gaming area as a result of on the web multiplayer
video games.

Wed, April 1, 2020 @ 3:29 PM

119. wrote:
To listen to parents tell it, the ideal video game is actually informative, delivers tiny life courses, reinforces
hand eye sychronisation, and always keeps the children occupied for about
30 minutes at once. Paying attention to children, nevertheless, it
looks that educational qualities rank far below the necessities for velocity, activity, radical relocations, and wonderful items.
It is actually hard to believe that there are activities which satisfy the requirements hoped for by each parents
and also youngsters.

Wed, April 1, 2020 @ 4:11 PM

120. wrote:
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Wed, April 1, 2020 @ 4:40 PM

121. wrote:
Gone are the days when people utilize to get delighted through arranging blocks on pc.
Game maniacs now require a lot more sophisticated video games along with higher level of challenge and also activities with hard challengers.
Listed below comes the source of multiplayer video games.
In a multiplayer video game several players can play simultaneously the very same game.
The gamers in the video game may be the opponents like in a car racing activity or could be a portion of a very same team to accomplish the very same
objective like fighting a battle along with an usual
enemy.

Wed, April 1, 2020 @ 8:15 PM

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