Strategic Innovation & Marketing ACCELERATORS

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Everything listed under: Innovation Strategy

  • Using TIPS for the People-Side of Innovation

    Suppose you’re a corporate innovation manager who arranged to get all of your fellow executives and coworkers from the major business units of your company profiled in TIPS, Thinkergy’s cognitive profiling test for business and innovation. Today, let me suggest eight actions that you can take as an innovation manager after your company has been TIPS-ed.1. Start with yourself and review your own TIPS result and profiling reportAs an innovation manager, first, deepen your self-awarenes...

  • How to Find the People to Drive Digital Innovation

    These days, many companies are interested in pursuing digital development initiatives and more progressive innovation projects. Why is that? The advent of the innovation economy and digital transformation will drive economies in the coming decades.

  • 84% of the World Hates Innovation - Here's Why

    The prolific American innovator Charles F. Kettering once said: “The world hates change. Yet it is the only thing that has brought progress.” Innovation means change.

  • Innovation Quote: Beginning of Creation

    Creating what you will begins with the vision. X-IDEA can help you discover the path to make that vision a reality.

  • What are the top marketing trends?

    Check out this inspiring list created by TrendHunter of the Top 100 Marketing Trends. Use it to spark your imagination, or better yet, let us spark ideas for you in our lab leveraging innovation tools, trends, and technology. With our micro-innovation approach it is your way to future-proof your business with less risk and greater ROI.

  • Why a Flaw in Design Thinking Leads to Dull Ideas

    When you “brainstorm” for ideas with a team, do you typically deliver conventional ideas that —if you’re honest— you could have got without dedicating extra time? Well, the reason you ended up with these ordinary low-hanging fruits doesn’t mean that you and your teammates are not creative. Rather, it means that you used an ineffective process — if you used a process at all.Most innovation process methods don’t allow you to move beyond the “ob...

  • TIPS Case Study: Aligning Human Talents to Deliver on a Regional Growth Strategy

    Brand Connect is Asia’s leading independent brand management and distribution company for premium drinks brands in Asian markets. Founded in 2013, the company has moved to the second phase of the business cycle that focuses on strong growth: Brand Connect aims to become the number one choice for premium drinks brands eager to cover all key Asian markets with only one marketing & distribution partner. In November 2018, Brand Connect invited all staff from all offices and across all...

  • Who Shines in the Creative Process

    Have you ever participated in an innovation project? Have you ever worked as a member of an innovation project team on an innovation case that your senior management deemed important? Did you enjoy the entire project experience?

  • Lead, Follow or Die in the Creative Revolution

    It was fantastic to be a guest on the "Becoming Your Greatest Possible Self" 12-hour marathon podcast with Chris Burns. We talked a lot about the creative revolution that is happening with disruptive technologies. Lots of opportunities for those who know how to leverage their creative intelligence.

  • How Innovation Affects Financial Performance

    Does innovation really deliver tangible financial results a company? Do investments in innovation yield a positive return? Does innovation pay?

  • Mastering Digital Transformation- Part 3

    In part 2 of this three article series, we discussed the “innovator’s dilemma” to better understand the challenges that the digitalization of business imposes on both established corporations and start-up ventures. We also explored strategies established firms can employ to successfully master digital transformation. In this third and final part, let’s consider eight game plans that start-up ventures may employ to drive digital transformation.1.

  • Mastering Digital Transformation- Part 2

    Two weeks ago, we discussed how a range of newly emerging, interconnected digital technologies (such as artificial intelligence, big data and the Internet of Things, among others) are predicted to profoundly change business and society. We explored how new technologies pass through different phases of the hype cycle before eventually producing meaningful, marketable applications. In Part 2 of this three episode article, let’s next discuss what challenges digital transformation places on both est...

  • Mastering Digital Transformation- Part 1

    Earlier this month, I followed an invitation to deliver a presentation on the topic “Mastering Digital Transformation: Challenges and Strategies for Brands and New Businesses”.  It was a welcome opportunity to finally dig deeper into a “hot topic” that admittedly, I have largely avoided so far. Interestingly, what I read, pondered and actively processed has made me feel both uncomfortable and excited.

  • 10 Ways Digitization May Impact Innovation

    Digitization is one of the technological mega-trends in business. Humanity has not only moved into the innovation age, but more and more modern innovations include digital elements that allow for a better more meaningful user experience. Digitization is said to bring massive changes to business, and to discuss this fully would go beyond the scope of this article.

  • Creativity in the Year of the Dog

    Kung Hai Fat Choy, Happy Chinese New Year! Tomorrow marks the start of the Year of the Dog, or to be more precise, the Brown Earth Dog. The dog was the first species that humans domesticated, and thanks to this long bond with humans.