The Single Greatest Source Of Innovation is About Emotion

In a recent Inc. article titled "Apple Proves That This Is The Single Greatest Source Of Innovation", author Thomas Koulopoulos stated that the greatest source of innovation wasn't a product. It was the experience.The Late Maya Angelou said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."Thomas suggests to think about that quote as it applies to your retail experiences.