Strategic Innovation & Marketing ACCELERATORS

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Everything listed under: Innovation Research

  • Should You Innovate With Your Customers or Not? Part 1

    To what extent should innovators listen to customer ideas and suggestions while innovating? There is an interesting debate in the innovation domain between proponents and opponents of involving customers in innovation endeavors and of following their ideas. Today, let’s first hear from each camp, then explore different contextual situations that may influence the arguments of either side and finally propose some possible solutions to reconcile the different views.The Pro camp: Why customer...

  • 18 Megatrends and 6 Patterns of Opportunity in the New Normal

    Tracking trends is a critical part of a future-focused business strategy. Innovators measure their ideas against short and long-term trends to determine the potential for success. This graphic from TrendHunters shows 18 megatrends and 6 patterns of opportunity for the new normal. 

  • What are the top marketing trends?

    Check out this inspiring list created by TrendHunter of the Top 100 Marketing Trends. Use it to spark your imagination, or better yet, let us spark ideas for you in our lab leveraging innovation tools, trends, and technology. With our micro-innovation approach it is your way to future-proof your business with less risk and greater ROI.

  • How Innovation Affects Financial Performance

    Does innovation really deliver tangible financial results a company? Do investments in innovation yield a positive return? Does innovation pay?

  • The Job Your Child Will Do Doesn't Exist Yet

    I recently came across this artlice by Dimis Michaelides on the impact of technology on the way we will live and work in the future. As he notes: "Ten years from now a good number of today’s jobs will not exist, a good number of entirely new jobs will be created and ALL jobs will change, many of them in significant ways."So what jobs does he feel will thrive? "Creative or problem-solving jobs (artists, scientists, business strategists), jobs involving complex personal r...

  • How to Scrutinize Popular Cognitive Profiling Methods (Part 1)

    What if you were hired by a mature corporation as their new innovation manager. One of your first tasks is to find all the creative talents within the organization. What will you do?

  • The Coming of Age of the Innovation Discipline

    A few weeks ago, I participated and presented a paper at the International Society for Professional Innovation Management (ISPIM)’s Innovation Conference in Stockholm. While listening to the keynote talks and academic paper presentations, actively participating in workshops and hot topic sessions, and observing the hustle and bustle of the conference, a thought suddenly struck me: “Innovation has come of age — both as an academic discipline and as a business service.” Why...

  • Learning from the Daily Routines of Creative Top Achievers

    Genius Journey, the creative leadership development method that I’ve created, invites candidates to go on an imaginary journey where they travel to ten destinations to rediscover their inner creativity. At each destination stop, they learn about one disempowering mindset or action routine that limits their creativity, and they also get introduced to a corresponding empowering mindset that reconnects them to their inner creativity. At the 10th stop of Genius Journey, you need to s...

  • How Generational Shifts Will Impact Business and Innovation (Part 1)

    In the coming decade, major generational shifts will take place in the workplace. Today and in two weeks, let’s understand more about the concept of social generations, how the socialization of different generational cohorts impacts the way they think, work, decide, communicate, manage and lead, and how generational shifts will affect the ways we do business and innovate.Background: Training a group of global nomadsIn April 2017, I had the pleasure of training a fascinating group of highly...