Creative breakthroughs are needed now more than ever! UNLEASHING WOW! is a playbook for creative leaders eager to create, grow, pivot, and transform businesses now.
We are beginning a new long cycle of technological change, the Sixth Wave of Technology Innovation (driven by digital, clean, and human-centered technologies). That’s why we can no longer consider innovation a ‘nice-to-have.' What once sounded like a cliché has become true today: Innovate or Die! This book provides a blueprint for unleashing the WOW in you and your business, which is crucial for surviving and thriving in today’s creativity economy and age of rapid, exponential change.
WHAT INNOVATIVE LEADERS HAVE TO SAY
“Unleashing WOW!” is a wonderful source of inspiration and practical tools for all innovators.”
GIJS VAN WULFEN - Innovation Expert, Author of “The Innovation Maze” and “The FORTH Innovation Method”
“Innovation matters — these days more than ever. This book is a highly readable answer to that challenge.”
DR. JOHN BESSANT - Professor of Innovation and Entrepreneurship at University of Exeter, Co-Author of the classic innovation textbooks “Managing Innovation: Integrating Technological, Market and Organizational Change” and “Innovation and Entrepreneurship”
"I love this book! It's truly comprehensive and a joy to read."
DR. BETTINA VON STAMM - Innovation Philosopher, Storyteller & Catalyst, Founder of the Innovation Leadership Forum, Author of “The Innovation Wave” and “Managing Innovation, Design and Creativity”
ABOUT THE AUTHOR
As founder of the creative breakthrough company Thinkergy, Dr. Detlef Reis (Dr. D) has nearly two decades of experience running real-life innovation projects with renowned corporations such as BASF, Bayer, BMW, Continental, Deutsche Bank, Merck, Nestlé, Kimberly-Clark, and UBS. His proprietary innovation methods are the first to integrate the entire innovation ecosystem: Process, People, Leadership, and Culture: Dr. D is a noted keynote speaker and blogger on creative leadership, business creativity, and innovation, and teaches creativity courses at several universities.